Prachi Seksaria

I was a copywriter before I was in textiles. I knew how to tell a story, but I didn't know how to print one. My first visit to Bagru changed that. Watching a craftsman set a block with the certainty of someone who has done it ten thousand times — there is no way to remain indifferent to that. Moora began as a saree brand. It grew into something I hadn't planned: a studio that understands both sides of the transaction. I know what a buyer needs to see before they place an order. I also know what it takes to produce it without cutting corners. That's the bridge Moora exists to build.